Our methodology
Aesthetic Brando follows a proven four-phase approach to turn your clinic's digital presence into a predictable booking engine. Every engagement follows this structure - from first audit to ongoing optimisation.
1. Audit & Diagnose
Free clinic growth audit delivered within 48 hours.
Website review
We analyse your clinic's website for conversion blockers, speed issues, mobile experience, and SEO foundations.
SEO audit
Review of your Google Business Profile, local map pack presence, treatment page rankings, and keyword opportunities.
Ad account audit
If you are already running ads, we review your campaign structure, conversion tracking, and cost per consultation.
Social review
Assessment of your social presence, content quality, engagement, and booking pathways.
2. Build the Foundation
We fix or build what is missing before any traffic is sent.
Website & tracking
We build or optimise your clinic website with booking-focused design and install clean conversion tracking.
Google Business Profile
Full optimisation of your profile with treatment categories, posts, photos, and review management.
Chatdek AI setup
Installation and configuration of our AI booking assistant so it captures and converts enquiries 24/7.
Ad & content prep
Campaign structure, ad creative, audience targeting, and content calendar prepared before launch.
3. Launch & Attract
Channels go live targeting high-intent patients.
Paid search
Google Ads campaigns go live, structured by treatment type and optimised for booked consultations.
Meta ads
Facebook and Instagram lead ads launched with before/after creative and treatment education content.
Local SEO
Ongoing local search and map pack optimisation begins, targeting treatment-specific keywords.
Content & social
Regular content publishing across social platforms with clear booking pathways in every post.
4. Optimise & Scale
Monthly reporting and continuous improvement.
Monthly reporting
Plain-language report showing cost per consultation, bookings by channel, and progress against goals.
Budget reallocation
Cut what is not working, scale what is - driving down cost per booking over time.
Creative testing
Continuous ad creative and social content testing to improve conversion rates.
Strategy adjustment
Quarterly strategy reviews to align with treatment seasonality, clinic goals, and market changes.