All case studies
London, UK · Laser Clinic
How Lotus Laser grew consultation bookings by 164% in 90 days
Our first partner clinic - a London laser specialist - went from inconsistent enquiries to a predictably full consultation calendar in a single quarter.
+164%
Consultation bookings
-0%
Cost per lead
0d
To measurable results
The challenge
Where the clinic was losing out
Lotus Laser offered excellent treatments but relied on word-of-mouth and sporadic ad activity. Enquiries were unpredictable, cost per lead was unknown, and the team couldn't forecast month to month.
- No clear cost per booked consultation
- Ad budget spread thin across every treatment
- After-hours enquiries going unanswered
Our approach
What we did
We restructured everything around booked consultations - rebuilding paid campaigns at the treatment level, fixing conversion tracking, and integrating the Chatdek assistant to capture after-hours enquiries.
- Treatment-level Google and Meta campaigns
- Conversion tracking tied to real bookings
- Chatdek assistant for 24/7 capture
- Weekly optimisation against cost per consultation
Channels used
The growth stack
Mobile App DevChatdekLocal SEOAutomation
"For the first time, our bookings stopped depending on luck. Within three months the calendar was consistently full, and we finally understood exactly what a new patient was costing us."
ECDr. Emma ClarkeFounder, Lotus Laser Aesthetics