Case Study

Radiance Clinic

Manchester, UKSkin & Laser Clinic

40,000 reel views in 2 weeks, 3.8x Meta Ads ROAS, and a 65% increase in new patient acquisition.

Client Overview

The Challenge

Radiance Clinic had strong patient retention but struggled to attract new patients. Their Meta Ads were running but underperforming, their brand looked dated, and their Instagram had strong content but poor reach due to weak strategy.

LocationManchester, UK
Clinic TypeSkin & Laser Clinic
Services Used
Creative BrandingLead GenerationSocial Media
Timeline to Results60 days
Results
40KReel Views in 2 Weeks
3.8xMeta Ads ROAS
65%New Patient Increase
2 wksBrand Redesign
What We Did

Our approach

Creative Branding

Refreshed their visual identity — updated logo, new color system, and a comprehensive brand guidelines document that elevated their premium positioning.

Lead Generation

Rebuilt their Meta Ads campaigns with new creative, tighter audience targeting, and dedicated landing pages. ROAS went from 1.2x to 3.8x.

Social Media

Implemented a reels-first content strategy using their existing treatment footage. First reel hit 40,000 views within 2 weeks and drove a wave of DM enquiries.

Comparison

Before & after 90 days

Before working with Aesthetic Brando

  • Underperforming Meta Ads with only 1.2x ROAS
  • Dated brand identity that did not reflect their quality
  • Strong content but poor reach due to weak Instagram strategy
  • Struggling to attract new patients despite strong retention

After 90 days

  • First Instagram reel hit 40,000 views within 2 weeks
  • Meta Ads ROAS increased from 1.2x to 3.8x
  • 65% increase in new patient acquisition
  • Full brand refresh delivered in just 2 weeks
The production day completely transformed our Instagram. Within 2 weeks our reel had 40,000 views and our DMs were full of booking requests.
Olivia Hart
Olivia Hart
Radiance Clinic

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